Since the Apple iPhone arrived to the market in the US, we have been looking at its market evolution with interest. From one side, we see the mobile operators fighting themselves to catch the opportunity of adding this nice piece of technology to their catalogs. From other side, we look at the numbers provided by AT&T regarding the iPhone effect in customer portability.

On the other hand. I never believed that a single device can change the mature mobile telephony market performance. Even more if it is a GSM/GPRS handset, not a UMTS one. You probably know (who doesn't?) that there is being a lot of discussion about if Telefonica is going to launch the iPhone in Spain. The official announcement is that there is no official announcement.

Why am I telling this? During the recent 3GSM Mobile World Congress, held in Barcelona, I had the pleasure of acting as Telefonica spokesman. In almost every interview I had to attend, I was asked about the iPhone. I always answered that we had the iPhone in our booth because O2 is the distributor in the UK, and in Telefonica we are plased to be recognised as the market leader to bring this nice gadget to Spain. But even with this answers, the journalist many times continued asking about possible dates and prices. A litle bit crazy.

We I have come back to the office, I ahve found two more guys that have brough the iPhone form the US (conveniently hacked, of course). And my mind is, of course, that I want oneeeeee.