[PCWorld]

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[WilliamDavidson]

Is there a Facebook equivalent to this? I'd love to be able to track what people say about various brands on Facebook much easier. There's such an emphasis by so many businesses to use Facebook to find potential customers (see http://www.buyfacebookfansreviews.com to see how many companies do this) but there are a limited number of quality tools on Facebook. Twitter is less geared towards business, but its API is more well developed and emphasized and there are a lot more tools available there. This is one aspect of Facebook that Google might have a smidgen of a chance in competing with with Google+ because otherwise I see them as having a quality search experience but with a grave need to diversify their offerings and expand the big markets they are really relevant in.