[PCWorld]

Post your comments for 4 Principles of Smart Social Campaigns for Business here

[sproutsocialbrit]

Thanks for mentioning Sprout Social, Robert! We definitely agree that monitoring the conversation and being proactive can help create loyal customers and brand ambassadors - and distinguish your company from the competition.

Brittany Morse
Online Marketing at Sprout Social

[pbarnhartgfc1]

I think you've missed a big step - Be Legal! Have a social media plan, including an HR plan and decisions made about your employees engagement on social media. Have some staff training, and review any of your employee accounts that might be exposed if they participate in your social media campaign. Make sure that YOU own your Twitter account, Facebook page, etc - especially when its set up by an employee or outside dev house. Get a legal opinion and help if there is any possibility that your social media updates need to be retained or screened. And finally, PRACTICE some updates, especially tweets, and try to have some standard responses ready. Listening and engagement does not always have to be ad-libbed.