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LinkedIn is good for certain things, but it was designed - and will continue to be - a job board. Promoting companies is good idea, but the results are generally just okay.

While Answers is a good place to get some notice, starting discussion groups is also effective. Make sure you promote the group to the right people, keep it current (a *lot* of work) and try and ignore the pervasive self-promotion.

One has to always remember there are a lot of trolls on LinkedIn. They are simply looking for work. They pass themselves off as consultants and experts and they are neither.

Individuals and companies can waste crazy amounts of time trying to make the site work for them, and in many cases it simply won't.

It is a job board.

You have missed out one of the core aspects of LinkedIn within your summary above which is professional networking which is the reason over 70% of LinkedIn users are there.

With over 155m users and over 2.4m company pages LinkedIn refers to over a billion leads generated within it in their own press.

But my first hand experience (and I don't work with recruiters at all! Just consultants and sales teams) is that LinkedIn is a critical tool in modern sales techniques, sales 2.0 call it what you will.

My personal experience on my first 6 years on LinkedIn was over £10m of new clients / income just doing straight forward pragmatic and non spammy "stuff".

So if you think it is just a job site you need to think again, but then if you think you only need a profile on LinkedIn to make it work - you need to think again.

There are so many ways you can make LinkedIn work for you that you haven't mentioned! But then have you looked at your own profiles on LinkedIn

Perhaps you should call me too

Best wishes,

James

"The Linked In Man"