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Xtex's $150 Android Tablet Takes Aim At Kindle Fire
#3
nonseq 
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Posted 19 April 2012 - 06:29 AM
Unless it offers the entirety of Amazon's digital offerings its aim is way off.
The Xtex My Tablet is yet another device aimed at a yet to be established market chock full of comparable competitive devices which have not found enough buyers to be called a sustainable market.
I am troubled that Mr. Ionescu does not recognize that the Kindle Fire is not marketed or promoted as an Android tablet at all. It's an Android product delivery device that almost seems ashamed to reveal that it runs Android.
The Xtex My Tablet is yet another device aimed at a yet to be established market chock full of comparable competitive devices which have not found enough buyers to be called a sustainable market.
I am troubled that Mr. Ionescu does not recognize that the Kindle Fire is not marketed or promoted as an Android tablet at all. It's an Android product delivery device that almost seems ashamed to reveal that it runs Android.
This post has been edited by nonseq: 19 April 2012 - 06:34 AM
#5
GraysonPeddie
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Posted 19 April 2012 - 06:31 AM
I'd be happy to pay $50 more for a 7" screen with a resolution of 1280x800! 
#6
JsChiSurf
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Posted 19 April 2012 - 07:23 AM
Bottom line, anybody would be crazy, IHMO, to buy any other low end Android tablet until they wait and see what Google has to offer when they roll their own solution in the coming months. It appears they are likely to aim at the low-end (kindle fire) sort of market, with better specs than most and great pricing. This is what I am waiting for, for comparision.
#7
butlerwm
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Posted 19 April 2012 - 10:33 PM
There's a segment of the buying public that's never read an issue of PCWorld (or any other tech publication), doesn't know how to change a flat tire, and doesn't know the name of any Android tablet with the exception of the Kindle Fire. No matter how good competing products may be, if the biggest part of the buying public has no name recognition with that product, it will never successfully compete with products that have or are becoming commonplace.
The advantage the Kindle Fire has over other Android tablets is that the Kindle has been around for years and even people who never had an interest in book readers are still familiar with the name. The smartest thing Amazon did when introducing the Fire was to keep it associated with the rest of the Kindle line. That (coupled with the low price and really big icon buttons) is the reason it outsold every other Android tablet during last year's Christmas buying season.
When people go to the store to buy facial tissue, they go in looking for Kleenex. It doesn't matter that they buy the store brand or Puffs. Their mind tells them they're going to buy Kleenex. Coke and Pepsi enjoy the same name-to-product-type recognition. In many parts of the country, people refer to any soft drink as "a Coke" or "a Pepsi". They may pick up grape, lemon-lime, Dr. Pepper, or some other such drink. But their mind tells them they're going to buy a Coke or Pepsi.
In the time since its introduction, the Kindle has created for itself, the same type of name-to-product-type recognition. The Kindle Fire may not do everything other tablets do, but everything it does is easy to do. Combine that with a matter-of-fact marketing strategy and it's going to be hard for any tablet maker (with the exception of Apple who enjoys the same product-name recognition with the iPad) to match the Fire's sales numbers... no matter how good their product is.
In the early years of desktop computes IBM was in a similar situation. The PC was an IBM and everything else was just a knock-off. That eventually changed as IBM kept their prices in the higher end and was slower to add new technologies at critical points in the PC's evolution. It didn't help that at one point in the PC wars that every back page of every computer magazine contained a Dell ad. And eventually the PC landscape changed.
Tablets are a new enough product that things could still change and momentum could shift in some other makers favor. But it will take a dedicated marketing strategy for that to happen and people will have to come to think of that "other product" first when the word table is mentioned.
Time will tell.
The advantage the Kindle Fire has over other Android tablets is that the Kindle has been around for years and even people who never had an interest in book readers are still familiar with the name. The smartest thing Amazon did when introducing the Fire was to keep it associated with the rest of the Kindle line. That (coupled with the low price and really big icon buttons) is the reason it outsold every other Android tablet during last year's Christmas buying season.
When people go to the store to buy facial tissue, they go in looking for Kleenex. It doesn't matter that they buy the store brand or Puffs. Their mind tells them they're going to buy Kleenex. Coke and Pepsi enjoy the same name-to-product-type recognition. In many parts of the country, people refer to any soft drink as "a Coke" or "a Pepsi". They may pick up grape, lemon-lime, Dr. Pepper, or some other such drink. But their mind tells them they're going to buy a Coke or Pepsi.
In the time since its introduction, the Kindle has created for itself, the same type of name-to-product-type recognition. The Kindle Fire may not do everything other tablets do, but everything it does is easy to do. Combine that with a matter-of-fact marketing strategy and it's going to be hard for any tablet maker (with the exception of Apple who enjoys the same product-name recognition with the iPad) to match the Fire's sales numbers... no matter how good their product is.
In the early years of desktop computes IBM was in a similar situation. The PC was an IBM and everything else was just a knock-off. That eventually changed as IBM kept their prices in the higher end and was slower to add new technologies at critical points in the PC's evolution. It didn't help that at one point in the PC wars that every back page of every computer magazine contained a Dell ad. And eventually the PC landscape changed.
Tablets are a new enough product that things could still change and momentum could shift in some other makers favor. But it will take a dedicated marketing strategy for that to happen and people will have to come to think of that "other product" first when the word table is mentioned.
Time will tell.
#9
webwizardry
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Posted 23 April 2012 - 11:53 AM
nonseq, on 19 April 2012 - 06:29 AM, said:
Unless it offers the entirety of Amazon's digital offerings its aim is way off.
The Xtex My Tablet is yet another device aimed at a yet to be established market chock full of comparable competitive devices which have not found enough buyers to be called a sustainable market.
I am troubled that Mr. Ionescu does not recognize that the Kindle Fire is not marketed or promoted as an Android tablet at all. It's an Android product delivery device that almost seems ashamed to reveal that it runs Android.
The Xtex My Tablet is yet another device aimed at a yet to be established market chock full of comparable competitive devices which have not found enough buyers to be called a sustainable market.
I am troubled that Mr. Ionescu does not recognize that the Kindle Fire is not marketed or promoted as an Android tablet at all. It's an Android product delivery device that almost seems ashamed to reveal that it runs Android.
I have one response to the Kindle Fire or any Kindle, "CLOSED NETWORK". Almost all androids have access to Amazon's full digital offerings. Easiest is to just download the Amazon Andriod App store - https://www.amazon.com/app-email. Then the Amazon Kindle App if you want to use their ebook reader, and the Amazon Store app to get all the rest of the digital media. Now for the best part unlike the Kindle fire and its "Digital offerings" you have access to all the free ebook readers and their libraries, support of almost unlimited ebook formats, Public Library, and not to mention expansion port/memory/usb and all the power of an "OPEN NETWORK". If you "NEED" brand name then run from the Kindle and all its lock outs and grab a Nook or a Sony.
#10
KLanD
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Posted 24 April 2012 - 12:34 PM
nonseq, on 19 April 2012 - 06:29 AM, said:
Unless it offers the entirety of Amazon's digital offerings its aim is way off.
The Xtex My Tablet is yet another device aimed at a yet to be established market chock full of comparable competitive devices which have not found enough buyers to be called a sustainable market.
I am troubled that Mr. Ionescu does not recognize that the Kindle Fire is not marketed or promoted as an Android tablet at all. It's an Android product delivery device that almost seems ashamed to reveal that it runs Android.
The Xtex My Tablet is yet another device aimed at a yet to be established market chock full of comparable competitive devices which have not found enough buyers to be called a sustainable market.
I am troubled that Mr. Ionescu does not recognize that the Kindle Fire is not marketed or promoted as an Android tablet at all. It's an Android product delivery device that almost seems ashamed to reveal that it runs Android.
Every Android tablet has the "entirety of Amazon's digital offerings".
#11
wsmacl
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Posted 15 May 2012 - 03:59 AM
I was interested in getting one of these, but when I searched for reviews on the internet I found a good bit of scuttlebutt from folks claiming to have ordered this and been billed, but never received the tablet. No idea if it is a scam or simply that they are having trouble getting their act together, but I would recommend waiting to see how things shake out.
#12
halbertech
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Posted 28 May 2012 - 10:42 AM
Maybe PCWorld (Daniel) as a follow-up to this article can investigate & help shed light as to why XNET has not fulfilled orders for this device. It has been more than a month since I ordered and I don't no anyone who has been delivered this tablet. Was this article based on PCWorld having a prototype of the unit or was just based on press release info on this unit? I am now very curious about the source of the information regarding the unit.
#14
RussellB
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Posted 06 June 2012 - 06:13 PM
Do not buy Xtex My Tablet 7. I made that mistake. Given the low price, I really didn't expect much in terms of quality. This is much worse than my expectations because it is barely usable. I have to touch the screen five times before it will react. I tried to contact XTEX several times to request a refund but they will not respond.
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