Posted 01 May 2012 - 04:49 PM
I can only explain why a generally undifferentiated plastic rectangle with a piece of glass on top, just the same as all the other existing plastic rectangles with a piece of glass on top, won't generally have any traction in a market without MASSIVE capital injection of advertising and loss-leader investment.
People who've already invested in iOS, Android or RIM will remain invested. Microsoft might have bought RIM, weakened as it is, and had a chance at playing the 'for professionals' card with all of the blackberry invested companies, but decided to reinvent the wheel AGAIN (and soon, yet again with WP8), and thus they're NOW in the same boat as HP/webOS was, though probably with a slightly larger war chest for the initial couple of years of burning mountains of cash in a vain attempt to capture market share.
And when Microsoft pulls their routine exploitive BS of making 'old' software 'obsolete', there will be nothing keeping M$ Phone users from switching back to iOS/Android at the ends of their contracts, as much of their current paid-for software won't necessarily work on WP8, or perhaps WP9, and there eventually won't be WP7 phones anymore, even if Microsoft doesn't close the WP7 'app store'.
They've even sabotaged their own efforts by proclaiming WP8. Wanna get locked into 'last year's model' phone, or wait and see what WP8 looks like? Perhaps you'll get bored and buy another phone, instead. Not that most phone buyers aren't meatheads who'll buy whatever's on the shelf in front of them, or waved in their face by a salesman.
On the plus side, the 'missing things' in Android and iOS that Blackberry users keep whining about may finally manifest themselves, if Microsoft jumps in and tries to claim that they have all of that, too. Of course, every corporation that has ten thousand blackberries in the wild, with custom software running on them will not necessarily jump ship to Microsoft's platform, either, even if they match RIM's OS, feature for feature.
And no matter how tightly they 'integrate' with Office, if they do (as they have forever done) update Office/Phone in lockstep, so people with 'older' M$ Office can't sync with 'newer' M$ Phone, forcing a company to update BOTH investments, that SHOULD be unacceptable, but as we all know, government employees and corporate officers still take kickbacks.