Rim After Blackberry 10 Debut: Dead Or Alive?
#1
Posted 02 May 2012 - 06:52 AM
#3
Posted 02 May 2012 - 09:22 AM
#5
Posted 02 May 2012 - 10:31 AM
None of the devices now being promoted can run the new OS's their respective backers are coming out with. How are customers going to react when they find out that the new/fairly new product they bought can't be upgraded to it?
Will Microsoft, Nokia and others suck, up hundreds of millions in losses to upgrade customers to the new phones? How about the much smaller RIM?
This is going to be a big problem, and I'm not reading too much about it.
#6
Posted 02 May 2012 - 04:57 PM
melgross, on 02 May 2012 - 10:31 AM, said:
None of the devices now being promoted can run the new OS's their respective backers are coming out with. How are customers going to react when they find out that the new/fairly new product they bought can't be upgraded to it?
Will Microsoft, Nokia and others suck, up hundreds of millions in losses to upgrade customers to the new phones? How about the much smaller RIM?
This is going to be a big problem, and I'm not reading too much about it.
I thought about this when I bought Blackberry Bold 9900's for my wife and daughters. But it's not a problem for them, as they care nothing for apps and are completely focused on phone calls and messaging, which the Bold 9900 does very well. Speaking to them several times a day, I can say that the call quality is excellent. When they send messages, they go like blazes, using a combination of keypad, track pad, and touch screen - and they say that they save a lot of time with the Bold 9900, maybe something like 10 minutes a day, which adds up. So they don't care if new and better phones come out. They like what they have right now.
Between now and the release date of BB 10, RIM may be able to sell some more of the BB 7 devices to people who are totally focused on phone calls and messaging. Others will likely wait, or go elsewhere. Luckily for RIM, it still has about $2 B in the bank. I expect that they will need about half of that to get through the next 6 months.
If RIM is smart, it will institute a trade-in policy to get people to buy BB 7 devices in the transition period. It can then use these traded-in phones to upgrade lower-end models, mostly in other countries. This would help to sustain sales in the transition period and would shift the costs further into the future, when they hopefully would have BB 10 revenues to cover the difference.
#7
Posted 02 May 2012 - 05:33 PM
JonathanJla, on 02 May 2012 - 07:41 AM, said:
What PR department? Judging from what usually appears in the media, RIM's PR department is either: (1) absent; (2) ineffectual; or (3) counterproductive.
If RIM did have a PR department that was on the ball, they would clarify the strategic direction of the company, picking up on what the CEO said at the conference - namely that RIM will be sharpening its focus, keeping in mind that its main purpose is to "help people succeed" (i.e., help them work more efficiently and effectively) and, especially, to save them time (e.g., speeding up the key-in and the workflow). If RIM can excel on time savings for work purposes, and if they are "good enough" on a range of other things (especially with an improved Android app player), then they still have a market in the enterprise and among professionals and business people generally.
#8
Posted 02 May 2012 - 10:10 PM
That means they have already invested in those ecosystems and most likely wont jump to ship to BB10.
So thats a huge market which BB wont be able to access.
So in my opinion, BB should embrace android, to attract even those already invested in it, while retaining its BBM and other enterprise focused featured to differentiate itself and satisfy its user base.
#9
Posted 02 May 2012 - 10:12 PM
#10
Posted 03 May 2012 - 09:17 AM
#12
Posted 03 May 2012 - 06:51 PM
melgross, on 02 May 2012 - 10:31 AM, said:
None of the devices now being promoted can run the new OS's their respective backers are coming out with. How are customers going to react when they find out that the new/fairly new product they bought can't be upgraded to it?
Will Microsoft, Nokia and others suck, up hundreds of millions in losses to upgrade customers to the new phones? How about the much smaller RIM?
This is going to be a big problem, and I'm not reading too much about it.
Its not a problem at all. Old iphone users didnt get Siri. Old Android users don't have the latest and greatest OS.. Its not a major problem.
The old BBs will continue to be popular in developing countries and BB10 will revive the brand in the US. The old phones can't handle the new OS anyway.
#13
Posted 03 May 2012 - 08:44 PM
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"Paradigm" is MBA speak for "I don't have a clue what I'm talking about so I'll plug in this $10 word I learned at MBA school".
I usually walk out of business meetings at the the first mention of the "P" word.
When your CEO starts talking about a "paradigm", its time to turn off the lights and go home.
This post has been edited by 42n81: 03 May 2012 - 08:46 PM
#14
Posted 04 May 2012 - 07:05 AM
#17
Posted 07 May 2012 - 06:57 PM
#18
Posted 08 May 2012 - 06:43 AM
NathanielBriggs, on 07 May 2012 - 06:57 PM, said:
Been there and much more. That's where I learned that "paradigm" is a buzzword used by flunkies to mask the fact that they don't have a clue.
Consider "paradigm" a red flag. The next time you hear someone say "paradigm" be very careful and pay close attention to what they are really saying.
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