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"All search engines thrive on advertising",.....no they don't.Increasingly better results are achieved with non advertisers like DuckDuckGo and Startpage.

I suspect that Knowledge Graph was inspired less by a desire for incremental ad revenues than by the need to maintain leadership in search.

If users spend more time on Google.com, that's a happy bonus for Google, but the important thing is to ensure that Google remains the No. 1 starting point for search.

campbell2644, on 17 May 2012 - 10:43 AM, said:

DuckDuckGo is a meta-SE; and, though initially self-funded, it is now partially funded by advertising. If it succeeds well enough, it will likely be sold to a for-profit venture.

Startpage. is not an SE at all, but simply a Google proxy.

europeforvisitors, on 17 May 2012 - 10:46 AM, said:

For Google, those are intimately and inextricably intertwined, in that ad revenues account for over 85% of its total earning, and it is the latter which generates the former.