How Companies Buy Facebook Friends, Likes, And Buzz
Posted 27 May 2012 - 12:06 PM
Posted 27 May 2012 - 12:19 PM
Sort of like a human powered botnet. Go onto amazon and post lots of glowing reviews for a store or product, all from different IP addresses. Because there's nothing, or to sweep a negative review like 'It burst into flames and killed my cat' onto the back pages. The best way to do the latter is to post more 'one star' reviews about stupid things, like 'it came with no batteries', while adding lots of higher reviews.
Posting fake reviews, fake blogs, fake articles, fake bids (to drive a price up), etc. Even FAKE political outrage. Heck, some companies are named explicitly in the Wikipedia article for astroturfing.
It has another name, of course. Less ill favored than 'shill'.
It's 'Online Reputation Management'.
We'll drown out dissenting opinions, even get them deleted or de-indexed from search engines, make your products and services out to be genius touched by angels, etc.
When someone searches for what you sell, you will look like THE ONE. Just fork over the cash!
Posted 10 January 2013 - 03:13 PM
I noticed that our fans grew over a weekend by 224% and most of them were from Eastern Europe. After further investigation, I saw that most of the accounts seemed fake. The agency said this was probably the result of a post to a syndication network that was picked up by some operation in Eastern Europe. Does this sound possible?
Would love to hear everyone's thoughts.