Microsoft's Ces No-show: Epic Fail Or Epic Foresight?
Posted 09 January 2013 - 10:51 AM
Posted 09 January 2013 - 12:15 PM
It isn't the crowds they want, its the news coverage. With modern, instant communication a select few large companies don't want that type of venue anymore. Those companies want exclusive releases where they don't compete for attention. They generate coverage that is several orders of magnitude greater than would be possible with CES for example.
It is a bit of a catch-22 though. The companies have to be large enough to generate attention on their own to get large amounts of attention on their own.
Posted 09 January 2013 - 05:12 PM
Next time you're out shopping in a large shopping complex that has a number of (manufactures retail Store) Like Apple, Microsoft, Samsung on stores that carry a mixed lineup of computers, like Future Shop, Best Buy and so on.
SHOPPING FOR A NEW COMPUTER
Have a look at the computer shoppers, see what type of computers there looking at? Is it that new Windows 8 laptop with the touch screen covered in finger prints or is it one of the large 27" touch screen units. You get my point. Most of the interested shoppers will play with the Win8 units for a few minutes then in frustration move on down to the Apple display. Then they stop and have a look at the iMac or a MacBook, but it's the iPad that they gravitate to. If they have kids with them, the Mom or Dad will hold up one (iPad) and show it off the kids. You can tell they are having fun.
MICROSOFT IS NOT THE FOCAL POINT
It's all the same with this years CES show, a few will get all excited with a new Win8 unit, but its not Microsoft there interested in , its all the other new and interesting products that venders of come up with this year.
PC MANUFACTURE ARE NOW WORRIED.
Most of the PC manufacture are not pushing Win8. They are very worried that even-though there R&D people have worked very hard to incorporate Win8 into this years products, they all know it's going to be an up hill battle. They also know that some of them will not make it to 2014.
MOVING AWAY FOR WINDOWS
As a desktop operating systems Windows is now becoming a deficit and not an asset, computer manufactures are now looking for a replacement OS, will it be from Google or some other Linux OS Distributions , who knows, do you?
Posted 09 January 2013 - 07:41 PM
Posted 10 January 2013 - 05:14 PM
Microsoft, Google and other big companies would be just well of by just having a small venue with some press and just broadcast it live and put it on Youtube for people to watch at their leisure.
This is the time of the internet where people buy products online and retail stores are loosing money. A good keynote is all they need. I think the only real trade shows that will keep being relevant are the gaming one because people like to play the games. Sure its nice to pick up the new tablet or phone but its not as big of a deal.