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Why Microsoft Must Become Apple And Google

#1 User is offline   PCWorld 

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Posted 30 January 2013 - 03:30 AM

Post your comments for Why Microsoft must become Apple and Google here
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#2 User is offline   JohnScho 

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  Posted 30 January 2013 - 04:01 AM

Microsoft needs to provide what customers want - MS Money was a great product but they just cut it short - what a lost opportunity!!
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#3 User is offline   FF22 

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  Posted 30 January 2013 - 04:21 AM

Comparing apples to orange juice. Device sales number (be either number of devices or money spent on them) per se say nothing about profitability, therefore are completely irrelevant for business decisions. Business need to maximize profits, not maximize revenue or maximize the number of sales. The latter two are secondary priorities and subordinated to the first one.

Google for ex. makes not a single dim on most Android devices, whereas both Apple and Microsoft have huge profit margins on every device sold by them. Therefore the comparison laid out in the article is pointless, and all conclusions drawn from them are also wrong.

Of course Microsoft obviously needs to broaden its strategy and the markets it has its hands in - but the company already does that, and is at a point already, where it doesn't neccessarily make sense to divert and fragment its effort in any more directions for now. Instead it needs to focus more on marketing, because (sad but true) that, and not actual technical superiority is that makes a company fail or raise in today's world. See Apple's technically inferior products coupled with genius marketing taking over whole markets.
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#4 User is offline   JackNFranFarrell 

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  Posted 30 January 2013 - 05:51 AM

For the. Business users it has always been about Bring What I Give You to work. Hyper productive employers rotate from staff to line management positions. While they are on staff their basses lavish $2k to $5k productivity enhancement devices on the 24/7 support that the rise of their boss.

No matter what the staffer is paid, $5k is a trivial part of the overhead of a 'fair haired person's overhead.

BWIGYs will determine Microsoft's future. MS better find a way to court BWIGS and fast.
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#5 User is offline   Greywoof 

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  Posted 30 January 2013 - 05:59 AM

There seems to be a huge segment that wasn't addressed here. Windows 7 and its previous versions will be around a long time, at least 10 years. To slap an intrusive interface on top of that system won't fly with countless users and businesses. It simply reduces productivity in the short term with its steep learning curve and long term by adding more steps to create content. Laptops and desktops are content creators. Smaller machines are content consumers, toys in other words. Microsoft, give us back a straight path to the system where REAL work is done.
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#6 User is offline   SElope 

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  Posted 30 January 2013 - 09:13 AM

They killed their last chance, Windows RT with their selfish and clumsy Surface. A year ago when they announced Windows on ARM, everybody was so excited. Qualcomm had already lined up more than 150 design wins for the Windows RT on their chips, and all the PC makers were so anxious to enter the market and then.....MS decided to do its own surface tablet...with a keyboard. Really a tablet with a keyboard? Are you kidding me? MS really wants people to buy a tablet with a keyboard, and a PC without a keyboard? I wonder if there is any intelligent life form left at MS...
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#7 User is offline   JohnUSA 

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  Posted 30 January 2013 - 12:17 PM

For any improvement Microsoft must get rid of the abysmal Ballmer.
Ballmer is a huge detriment and will keep Microsoft in the dark ages.
He must be fired ASAP.
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#8 User is offline   WinMac 

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  Posted 30 January 2013 - 05:15 PM

With 49 Billions in his bank account, Ballmer should follow Gates and quite Microsoft and spend some of that money on the poor and needy.

No longer is Microsoft seen as a leader. Microsoft will soon become the USA's equivalent to Canada's RIM , they will be hanging on to one small chance to make it back.

Just like Kodak, Blockbusters and DeLorean, Microsoft will end up selling of its assets to companies Like Google, Apple and Exxon.

Microsoft’s monopoly over personal computing has evaporated

I have read that from 95% market domination in 2005 share has fallen to just 20% in 2012 .The desire to upgrade Microsoft products has simply disappeared, as XP still has 40% of the Windows market .Vista at 5.7% has more users than Win8, which has only achieved a 1.75% .Windows market share despite the long wait and launch hoopla. And all future market growth is coming in tablets, which are expected to more than double unit volume sales by 2016. Expect substantial layoffs over the next 3 years.

Microsoft will end up just like Kodak, Blockbusters and DeLorean just to name a few
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#9 User is offline   audzk 

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  Posted 30 January 2013 - 08:23 PM

why are analyst as well as editors are so stupid to compare a full OS to a mobile OS. even those 90% android/IOs users , most of them have windows OS
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#10 User is offline   audzk 

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  Posted 30 January 2013 - 08:26 PM

what universe you live on? 20% on 2012? are you kidding me? microsoft never go down to 90% of OS's.
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#11 User is offline   berock212 

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  Posted 30 January 2013 - 08:43 PM

Quote

With 49 Billions in his bank account, Ballmer should follow Gates and quite Microsoft and spend some of that money on the poor and needy. No longer is Microsoft seen as a leader. Microsoft will soon become the USA's equivalent to Canada's RIM , they will be hanging on to one small chance to make it back. Just like Kodak, Blockbusters and DeLorean, Microsoft will end up selling of its assets to companies Like Google, Apple and Exxon. Microsoft’s monopoly over personal computing has evaporated I have read that from 95% market domination in 2005 share has fallen to just 20% in 2012 .The desire to upgrade Microsoft products has simply disappeared, as XP still has 40% of the Windows market .Vista at 5.7% has more users than Win8, which has only achieved a 1.75% .Windows market share despite the long wait and launch hoopla. And all future market growth is coming in tablets, which are expected to more than double unit volume sales by 2016. Expect substantial layoffs over the next 3 years. Microsoft will end up just like Kodak, Blockbusters and DeLorean just to name a few


Microsoft isn't going anywhere anytime soon. Even though Microsoft is loosing it's market share to mobile it still has a massive 91% desktop market share. And there is no reason why Microsoft would lose it's desktop market share and even though the desktop is on the decline, it will not go away soon. Unlike rim and Blockbuster, Microsoft is willing to adapt. Look at Windows 8, when the pc market was declining they made a operating system that would work on Pc, tablet and cellphones. And you are correct when you say that tablets are going to expand, but Microsoft has the surface and several other Windows 8 tablets which will be superior to he competition once Windows 8 has enough apps. And even if Microsoft loses it's desktop and mobile operating system share entirely it will still have office and xbox. Microsoft has basically stuck there foot in every single door, they have cloud, mobile, gaming, and even a search engine. With a business plan like that there is no way that they could go out of business. In fact I think that Microsoft stock will actually go up once Windows 8 catches on. The only way I could possibly see Microsoft going out of business is if Apple takes over the world.
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#12 User is offline   WinMac 

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  Posted 30 January 2013 - 10:52 PM

This a reply to berock212.

The desktop market share is now only 40% and dropping. A lot of business still run XP. They all tried to adapt, but failed. Lets see what RIM can pull off with there new system 10. They only have 2% of the cell phone market right now, so it will be easy to see any improvement. The Surface RT had failed so far, not my works, but others. It took years for the xBox to become profitable. They haven't got the Pro out the door yet and it's already not looking to good.

How can they get anywhere with the Surface when they sell the same OS to other so they to can make systems that compete with the Surface. Win8 is not yet making any headway.

All this and Apple and Google keep pushing the envelope.

People see Windows as what it is, Old technology with all the same problems Viruses and hard to use. The PC era of the 80' & 90' was very different then, what people now use are Streaming Video & Music, FaceBook and Youtube. All that can all be accessed by a smaller and easer to use tablet.

The Surface is a throw back to that older PC form-factor, with mice and keyboards that "Click" . Microsofts Touch screen UI is carp compared to Apple or Android. Apple got the ball rolling now everyone in the game, all but Microsoft.

So let's look at where this is all going, Small Tabs with fast access to high speed internet. Easy Touch Screen functions, (Not xBox gamer UI) Cloud storage and easy to use Apps like Apple Pages and not heavy hitter like Word for iOS or Android (not seen it yet but I bet its crap) .

Microsofts got everyone thinking Win8 will save the day. Nope, It's late for the party. Kids for 6 to 60 and all the way up to the 80's are dumping there desktops and getting a Tab, Apple now has 60% and Samsung has 20. Microsoft not so much...

PS

You know what happens with a door to door salesmen puts his foot in the door? We call him peg leg Ballmer.

Sorry for all the typos, its late
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#13 User is offline   pjonsson 

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  Posted 31 January 2013 - 01:49 AM

I certainly hope that Microsoft will not become the arrogant, we should decide what you should do, we know what's best for you, you're holding it wrong, type of companies that Apple and Google are.
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#14 User is offline   max999 

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  Posted 31 January 2013 - 02:24 AM

If I want Apple or Google I'll buy their stuff!

I want Microsoft to be Microsoft or I won't buy their stuff! (like Win8)

Can anyone say death spiral coming soon!!!!!!!!!
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#15 User is offline   MKZ1945 

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  Posted 31 January 2013 - 01:33 PM

Good article Brad. I do have a feeling that some of these operating systems are overlapping in regards to users who purchase them. If I have a Windows machine at home and an I-pad and I-phone that I use for the simple stuff, then the ratio of Apple to Windows becomes 2 to 1. I could also have Windows and an Android device and Apple device, which evens things out, but all scenarios will show Microsoft losing ground. Some might think these are bad scenarios, but from what I seen it is more common than not. Not sure I would rely on percentage numbers here to tell the whole story about demise of Microsoft. The scenario in which Microsoft loses is that in which people decide that a portable device (tablet or Smartphone) replaces the home desktop or laptop computer for their use. Yes, some are abandoning Macs for the same reason but most of these computers are running Windows. Smart TVs and similar are becoming more popular and one has to think that the combination these with the portable devices helps to put some of the Windows based computers out to pasture.

I agree that in order to compete with Apple, Google, and the others, Microsoft has been dragging its feet. Maybe they figured the tablets and smart phones would lose their luster over time instead of realizing that there’s a customer base outside the business world that they have not went out of their way to base their products on in the past. Some think Apple has been killing their customer base because every few months or so they shoot another I-Phone at them that is supposed be so much greater than the last one. The I-Phone 5 was the last straw for some people when Apple could not even get their map program right.

Anyone who thinks either Microsoft or Apple is on their way out of existence spends too much time looking through tunnels. Right now Google is probably the most aggressive of all three, but even they are bound by what the user is perceived to want and what technology can support. Whoever gets it right the most will be the winner but the game will continue regardless of players. I look at Microsoft finally challenging Apple and Google as a good thing. Competition is generally always at the benefit of the general public. You can bet your tail that the map program on I-Phones in the future will be one of the best. And let’s not forget the others out there when it comes to these portable devices.

In the past the major audience that Microsoft has always aimed its money making products at is the business world. I’m not sure that is going to change unless someone spends billions of dollars to challenge them. Windows based computers became the norm over time because of this, and if only due to shear volume and competition among venders such as Dell, Gateway, HP and others these computers were significantly less expensive then a comparable Mac in performance. Although the casual (non-business) user would have probably been much happier with a Mac, these people bought the Windows machines mostly due to price.

Apple, on the other hand, has mostly aimed their products at the more common person on the street. Although normally more expensive, people who use them are probably a little less bitchy than those who use Windows. It’s not all that easy going from any version of Windows to Mac, but it can be done without generating a bunch of grey hairs.

Sorry this ended up so long and keep in mind that much of this is my opinion based upon observation, experience, and some reading well away from PC World.
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#16 User is offline   karthiq 

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  Posted 31 January 2013 - 11:12 PM

I agree with the fact that we need more surfaces....to be more specific....more smaller and by extension cheaper surfaces. ipads and nexus tablets are sewing up the sub 500 tablet space.
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#17 User is offline   swccman 

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  Posted 01 February 2013 - 06:05 AM

Quote

There seems to be a huge segment that wasn't addressed here. Windows 7 and its previous versions will be around a long time, at least 10 years. To slap an intrusive interface on top of that system won't fly with countless users and businesses. It simply reduces productivity in the short term with its steep learning curve and long term by adding more steps to create content. Laptops and desktops are content creators. Smaller machines are content consumers, toys in other words. Microsoft, give us back a straight path to the system where REAL work is done.

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#18 User is offline   swccman 

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  Posted 01 February 2013 - 06:12 AM

I really like W8, there are so many nice interface features and it's so much faster than it's predecessors. At one point I was going to drop back to W7 when another developer told me to take the time to really see what's going on and appreciate things like enhanced execution speed, better multitasking and enhancement of threading features.

I like the new interface. Take two minutes two learn how to use it, maybe 5 in your case, you seem stuck in a paradigm.
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#19 User is offline   Gregedel 

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  Posted 01 February 2013 - 06:59 AM

Instead of becoming Apple or Google, Microsoft is becoming IBM of the 1980s - irrelevant, ossified. Companies age - it's almost impossible to rejuvinate a middle-aged organization into an innovative, relevant enterprise.
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#20 User is offline   MarilynArmstrong 

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  Posted 01 February 2013 - 07:31 AM

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I really like W8, there are so many nice interface features and it's so much faster than it's predecessors. At one point I was going to drop back to W7 when another developer told me to take the time to really see what's going on and appreciate things like enhanced execution speed, better multitasking and enhancement of threading features. I like the new interface. Take two minutes two learn how to use it, maybe 5 in your case, you seem stuck in a paradigm.


I have a tablet. I have a desktop. I have a notebook. I have a laptop. I use all of them, some more, others less. The tablet and notebook are for play, the rest are work. The minimal performance differences available from Win8 (as opposed to Win 7) are minimal from a user point of view. The improvement in performance is virtually irrelevant to anything I really do. Gaining a couple of seconds in boot up time? Ask me if I care? I LIKE the desktop and I like Win7. I don't want a tabletized OS. Keep Win 8, but remember that those of us who WORK don't USE TABLETS TO DO IT. We understand, as apparently you don't, the difference between play and productivity. Apple gets it: the OS for their tablet ISN'T the same as for their working machines. Why is MS finding it so hard to see the difference? Hello out there! The real world exists and some of us live in it.
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