This a reply to berock212. The desktop market share is now only 40% and dropping. A lot of business still run XP. They all tried to adapt, but failed. Lets see what RIM can pull off with there new system 10. They only have 2% of the cell phone market right now, so it will be easy to see any improvement. The Surface RT had failed so far, not my works, but others. It took years for the xBox to become profitable. They haven't got the Pro out the door yet and it's already not looking to good. How can they get anywhere with the Surface when they sell the same OS to other so they to can make systems that compete with the Surface. Win8 is not yet making any headway. All this and Apple and Google keep pushing the envelope. People see Windows as what it is, Old technology with all the same problems Viruses and hard to use. The PC era of the 80' & 90' was very different then, what people now use are Streaming Video & Music, FaceBook and Youtube. All that can all be accessed by a smaller and easer to use tablet. The Surface is a throw back to that older PC form-factor, with mice and keyboards that "Click" . Microsofts Touch screen UI is carp compared to Apple or Android. Apple got the ball rolling now everyone in the game, all but Microsoft. So let's look at where this is all going, Small Tabs with fast access to high speed internet. Easy Touch Screen functions, (Not xBox gamer UI) Cloud storage and easy to use Apps like Apple Pages and not heavy hitter like Word for iOS or Android (not seen it yet but I bet its crap) . Microsofts got everyone thinking Win8 will save the day. Nope, It's late for the party. Kids for 6 to 60 and all the way up to the 80's are dumping there desktops and getting a Tab, Apple now has 60% and Samsung has 20. Microsoft not so much... PS You know what happens with a door to door salesmen puts his foot in the door? We call him peg leg Ballmer. Sorry for all the typos, its late
WinMac, it seems you have not gotten enought sleep, because your reasoning and numbers are way off.
Let's make this clear. Microsoft owns the desktop market, with over 95% of the WORLD market. We are talking billions not millions. But on the same token, when you already own that market, there is no space to grow. The only thing there is the maintenance. Meaning companies will still keep buying your product when the old one breaks down or gets to old. To keep growing you need to look at new markets.
Here where the mobile market comes into play. Apple show the way, and there is a lot to grow here. All those desktop owners are now getting into the mobile market but this market is still in its infancy. The amount of phones and tablet sold is still small. Microsoft is now getting into it. Maybe late, but there is still space to grow. The Surface is icing in the cake that is the desktop. Any Windows Phone, Surface that Microsoft sell it's a grow for Microsoft. Notice that the Mac line sales is getting smaller and smaller. Apple is making their money from IPhone and Ipad, not from their Mac computers. They even change their name from Apple Computers to just Apple.
Like you mention, it took some time for the XBox to dominate the console market. One started by Nintendo and expanded by Sony and now dominated by Microsoft. Same thing happen with the original Windows, Internet Explorer, Office Suites, etc. Microsoft have demostrated commitment in the past. They start small and grow an empire. So, don't think Surface RT and now coming Surface Pro a failure but as the first shot of the tablet war.