I think that is slowly changing, after talking to a few different novice users, I noticed that a number of them actually realized that the other offerings on the market actually had better options when compared to Apple's lineup. In fact many professional users are feeling abandoned and leaving Apple all together, as no new news of a Pro line have been announced. You still have those people that "assume Apple must be better" and I find a healthy dose of consumers like this that purchase these products. For example I had a friend that asked the question Apple or Android and one lady responded the IPHONE because it has more power to play my games (that's funny). Anyone familiar with technology would clearly understand that Apple is not exactly an earlier adopter, thus in some cases making there products less desirable to many. I myself find being locked down is of no use to me and being a power user I require hardware I can't get when I shop at the Apple store.