Windows 7: More Flavors Than Ever?
#2
Posted 29 January 2009 - 07:57 PM
Most consumers are not tech savvy enough to discern which version is the best for their needs. For me, in my home office, from which I run my home-based business, do I need the Home version or the Small Business version?
I don't know. What's the difference? Is it something small or big? Is it convenience or functionality? Is one missing a feature that I really need? One is $100 more than the other so it must be something. But who knows?
I'm exaggerating only a little.
It's clear that Microsoft has forgotten the first rule of marketing: KISS (Keep It Simple, Stupid).
One version.
Not two or three or 10.
One.
That's the smartest move they could make, even given all the conventional wisdom about slicing and dicing up the customers into price-sensitivity segments. That only works when everyone understands your product.
Lets face it: Most people (readers here excepted) don't understand Windows enough to make that type of decision.
A great way to get rid of customers: baffle them.
#3
Posted 30 January 2009 - 09:31 AM
Netbook Edition - For Netbooks, legacy machines, and subnotebooks.
Home Edition - Consumer Edition with access to corporate networks, Media Center, and full backups.
Professional Editon - Sans Media Center, install option for Media Player, and corporate goodies for roll outs.
Ultimate Edition - Superset of everything.
Lets gear the Product Keys to allow you to change versions at will instead of locking you to one. That way the consumer needs or doesn't need function, they can change it when they please.
Can we also put the pressure on Microsoft to include 2 licencees in every sale of Windows 7? Most people need more than one. Also, an under $200 family 4 pack would definitely be helpful in these struggling times.
#4
Posted 30 January 2009 - 11:04 AM
Enough already!
I want only one edition.
Not 700.
Not 50.
Not 10.
Not 5.
Not 3.
Not 2.
Only one please.
Make it simpler.
Our lives are already burdened with billions and billions of settings and options we don't understand.
Just give me one OS.
I'm a regular joe just trying to get my work done. I don't have time to deal with the edition garbage game. Ultimate means nothing to me. Basic means 'don't buy that'. Home also means 'don't buy that'. Premium sounds like a credit card.
Just give me one edition called 'Windows 7' with one option: 'Click here to install.'
Thank you.
#5
Posted 30 January 2009 - 11:36 AM
PS - there is NOTHING "MBA textbook-style" about what they did. No business school nor textbook that would recommend adopting a marketing strategy that was so obviously doomed to fail from the start. It was an attempt to maximize revenue in the misguided belief that they had the power to dictate terms to the market. If anything, the Vista case will be studied by B schools as one of the biggest failures in recent history.
#8
Posted 31 January 2009 - 11:58 AM
#10
Posted 02 February 2009 - 06:58 AM
And "I think there should be one version of Windows which allows the OEMs [PC makers] more flexibility"... where, in the craplet sector? So that people can blame Microsoft once again about buggy and annoying OEM software MS hasn't any control over? Do you think anyone understand is not Vista fault, when ages passes while an Acer (the masters of all the crapsmiths in my opinion) is starting all the eAnythingManagement utilities?
And please note, this above is the opinion of a long time Microsoft fan. I'm using live search from the beginning and hotmail since it became yours, I recommend your products to the businesses I work with, I'm an office ribbon fan since the first beta.
I even loved Clippit.
But your licensing is a nightmare for anyone dreaming of a legal license. If you aren’t to change anything about it, at least start bundling headache pills into the license boxes. They should fit into the empty spaces where CDs were once used to stand.
#11
Posted 02 February 2009 - 09:53 AM
just my humble opinion
#12
Posted 02 February 2009 - 06:23 PM
(Cost-Retail$)
Low -(that would be Home Pre)
Medium - Pro
High - Ulti or enterpr
People move between these 3 depending on their finances - but that's it! Covers whole market.
You wonder where MS marketing dept. learnt their ??trade???
#13
Posted 02 February 2009 - 07:59 PM
#14
Posted 02 February 2009 - 08:29 PM
So, a manufacturer would load Windows as just another component and sell 3 priced (their brand) machines. And they WOULD prefer to just use one Windows - and their choice would be Windows Home Premium as it was known in the past.
The fact that they had to offer 2 choices of OS by including BASIC, was because Vista would NOT RUN properly on some machines. That was Microsoft stuffing them around - and Intel sticking it to MS to offload under performing chips they had massive stocks of.
You got to a retailer and try deciding on more than 3 price choices - you will become disorientated and more than likely delay your purchase. (That is of the ONE BRAND NAME.)
#15
Posted 03 February 2009 - 08:01 PM
I have been buy, sell and trading in home computers for a group of about 25 or so people since Windows 95 and by and large these people have worked their way up to - surf the web, email, do music to iPods or MP3 player and hook their digital camera to them. My sister who only does AOL still has a Windows Me computer, the rest are on XP and a few stepped up to Vista but not until they wanted to or wanted more computers in the house. I haven't upgraded an OS since XP came out, prior machines were not worth upgrading to run it, it was more practical for us to stay with what we had until we wanted to upgrade the entire machine, back in those days less was upgradable on store bought machines also.
I think the up side to buying a cheap computer is that you don't have to feel you have made an investment that you have to keep forever so in 3-5 years you may feel you got your moneys worth out of it, sell it off and buy a new one.
As a side note the one Basic I have here is and Acer with an AMD processor, not Intel, with a gig of ram, it's used for AOL for my husband and all the younger kids games, some dating back to Windows 95.
For an example, I am running the beta Win 7 Ultimate on my laptop, I have yet to find anything in this version that is useful to me over the Basic version of Vista. Maybe it's because over the years I have never been OS dependant on it coming with features, I have my own. For browsing I use FireFox, for email I use Thunderbird, for serious photo work I use GIMP for light stuff I use Windows Live Photo Gallary before that Picasa, before that PictureIt 9, for just all around I use Infranview, for Office work I use FrontPage for 3 web sites I manage, MS Office and some computers have OpenOffice on them, in short the Operating system doesn't have to come with any extras for me or anyone I set a computer up for. I use Windows Media player to handle my music for my MP3 player and rip and burn to CD's for the car. I use an SD card in my camera which I plug into my laptop or desktop and use Photo Gallery to transfer them over to the computer.
#16
Posted 03 February 2009 - 09:00 PM
and i think these are what they will be
Windows 7 Ultimate
Windows 7 Enterprise
Windows 7 Professional
Windows 7 Home Premium
Windows 7 Home Basic
but you almost have to be a lawyer to read the windows page lol
but it should be only 3 or 4 to keep most of their customers from getting to confused when chosing the right version for their needs in my humble opinion and i hope they keep the cost inline or lower then vista was when released
Message was edited by: dragon69
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