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Three Minutes With Google's Vice President of Search Products & User Experience

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Posted 23 October 2007 - 04:10 PM

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Posted 23 October 2007 - 06:14 PM

Universal Search is the most effective search solution I've seen in the last 3-4 years. Currently, we feel Ask.com provides a prettier interface, but Google is sure to make improvements.

We've been anxiously awaiting this update to search, building a Content Optimization and Placement platform to allow clients to create a more effective, rich presence in search. We optimize video, images, text and audio for the very best search results, and place them on our media partner sites (currently numbering 560 sites total). In this way we facilitate long-term, universal search results for clients who need to increase their online "footprint" while reducing long-term marketing costs (we create Permanent Media Placements, not time or position sensitive ones).

We applaud Google and the rest for providing great new opportunities while improving the user experience for all.
Mark Alan Effinger
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