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Apple Sends the Wrong Signal to IPhone Customers
#4
Posted 15 July 2008 - 02:34 PM
If they did comment, they would only fuel the fire. Pretty soon the IT media will stop talking about it, and it really will be forgotten. They might still talk about how to solve it internally, but the mass-release was presumably a marketing rather than a technical decision.
You don't want to upgrade the 2G iPhones, then release the 3G a week later. People would say "It's the same thing, but just with better hardware"... which it is... but people who made the jump get a simultaneously improved experience out of their software and hardware. You want people to have a definite transition point that makes them want to buy.
Apple know how to manipulate you Philip, and that's what they are doing ;) Even in their technical failure, the frenzy of free publicity is astounding.
You don't want to upgrade the 2G iPhones, then release the 3G a week later. People would say "It's the same thing, but just with better hardware"... which it is... but people who made the jump get a simultaneously improved experience out of their software and hardware. You want people to have a definite transition point that makes them want to buy.
Apple know how to manipulate you Philip, and that's what they are doing ;) Even in their technical failure, the frenzy of free publicity is astounding.
#5
Posted 15 July 2008 - 07:52 PM
A frenzy of free publicity about a fiasco is probably the last thing Apple wants. What the media is reporting is tantamount to an indictment of Apple's poor sense of judgement. Their attempt to "shoot the moon" while risking existing customers best interests reveals their arrogance. If Apple had bricked my phone that would be the end of my patronage of their products. It was all totally predictable and avoidable. The moral thing to do would have been to come forward and apologize for the effect this had on loyal Apple fans. Job's marketing prowess is legendary, yet he still doesn't have the decency to step out front and take responsibility, as any true leader would. And this won't be forgotten... Job's decision making will be a case study in MBA schools for a long, long time.
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