Headline alert: I read the article and didn't find anything that indicated how Apple's SDK/iApps store stifles innovation. On the contrary, I think everyone was pretty blown away by how open and reasonable things were--particularly that small developers and freeware developers are on comparable footing to large developers. That and licensing activeSync was a big surprise that should blunt criticisms that the iPhone is somehow limiting PC synchronization options. The one question I'm left with is how Apple is going to let corporate developers get their inhouse apps on the iPhone. Assuming they can answer that, I think they've got a great end-to-end solution that's a win for consumers and developers alike.