"Jason,

Two things. First, every single PC World blog article has a Digg
button attached to it. That is universal. The fact that this story
is being "dugg" has nothing to do with PC World specifically
promoting it as such.

The article was submitted from someone who, as far as I can tell via a quick
search, has nothing to do with PCW at all. That's how Digg works -- just
because content is first doesn't necessarily mean that it's going to hit the
site's front page. People Digg what they find based on its value, its use to
them, and even how they find it in the first place."

This is going to sound way more sarcastic than it's intended to, so I apologize in advance: people can buy Zunes in the US and travel with them. Hence worldwide. ; )

As for the Zune, I'm not terribly fond of it. I bought one for my daughter and the screen went out within 4 months. On the other hand, if it weren't made by Microsoft, no one would care. If, for example, it were made by Apple, the Mac fan-boys would come out of the woodwork defending it, screaming that everyone was trying to bring down their patron saint, Steve Jobs. Kind of like they do the iPhone, which has its own troubles.