4.
Dec 17, 2007 6:57 AM

in response to:
PCWorld
The 15 Biggest Tech Disappointments of 2007
And I quote, "Apple's response was pretty lame, too; a partial credit that couldn't be used for a lot of popular items (such as iTunes)."
This statement is not entirely correct. If people would like to use the credit for iTunes music downloads, all they would have to do is purchase a music gift card.
Now, yes Apple has its reputation at as a customer based company, however, it is also gradually becoming an industry giant. A companies biggest goal is to earn money. Apples move here was terrific. They knew that people would purchase the phone if it was 600 dollars, or 200 dollars. They priced it higher, to pay for production and engineering costs and when that was payed off, they lowed the price to a more suitable one. The Apple credit was another sweet move. It not only brings people back to the apple stores (online or retail) but it gives Apple the opportunity to make more money, which is their goal in the first place.
Think before you speak PCWorld.